We began in games. The tech worked, but the timing didn't. Through unexpected left and right turns, we found ourselves building something much bigger.
A future in which AI systems generate code so rapidly that it borders on biology. Where ideas and systems can be erected, shifted, and manipulated at speeds before unimaginable.
The plan is to build software at the speed of thought. The goal of this venture has always been to build truly autonomous AI systems.
— From the Zerg Master Plan v4
Launched in the behavioral cloning for games segment — applying ML to learn from player behavior and automate game testing.
Built development lifecycle and automation tools for game studios, exploring the viability of AI-powered game development infrastructure.
Explored playtesting automation (early 2023), then expanded into a full collaborative game development platform — Granola.gg launched November 2023 with builds, CI/CD, and team management.
Explored "Just-in-Time Software" — the idea of code that writes itself. The underlying agent technology became the core focus, leading to Zerg AI.
First production deployments into mission-critical enterprise systems. Signed paying customers and expanded the team from 3 to 6.
Zerg Cloud beta launch. Expanding enterprise customer base. Each deployment makes the engine smarter.
"If we do nothing but ensure that our customers win, we will win as well. We stand at the start of a true paradigm shift in how we build software."— Idan Beck, Zerg Master Plan v4